Let’s face the music, marketing can feel a little like throwing spaghetti at the wall and seeing what sticks. But in 2025, it’s not enough to just do marketing. You need to know what’s working, what’s not, and where to double down. Stop scatter gunning and spreading your budget so wide and thin…. That’s where metrics come in. No, they’re not the sexiest part of the job, but they’re the secret sauce behind smart, strategic marketing decisions. Here are the key marketing metrics you actually need to track in 2025. No fluff, no filler. 1. Customer Acquisition Cost (CAC) Let’s start with the big one. CAC tells you how much it costs to get a new customer through the door. And with ad costs on the rise (againnn ), you need to know if your marketing dollars are working hard or hardly working. Formula: Total Marketing & Sales Costs ÷ Number of New Customers If your CAC is creeping up, it might be time to reassess your strategy or look at how well you’re retaining the customers you already have. 2. Customer Lifetime Value (CLV) It’s not just about getting customers, it’s about keeping them. CLV estimates how much revenue a customer will bring in over their lifetime. A healthy CLV shows you’re building real relationships, not just one-and-done transactions. Pro tip: You want your CLV to be at least 3x your CAC. If it’s not, there’s work to be done! 3. Return on Marketing Investment (ROMI) This one’s your bottom line. ROMI tells you whether your campaigns are actually generating profit, or just noise. Formula: (Revenue Attributed to Marketing – Marketing Spend) ÷ Marketing Spend The goal? A positive number that justifies your budget (and helps you fight for more next quarter). 4. Conversion Rates (CR) You can drive all the traffic in the world, but if no one’s converting, what’s the point? Track your CR across landing pages, email campaigns, ads, and forms. And in 2025, with AI-driven personalisation on the rise, optimising your CR is more important than ever. 5. Engagement Metrics Think likes, shares, saves, comments, time on page, scroll depth, the little signals that your audience is actually paying attention. These numbers won’t pay the bills or buy you a coffee, but they’ll tell you if your content is resonating. Whatever resonates… make more of it! The other stuff? Learn from it and move on. Spoiler: vanity metrics still don’t count. But meaningful engagement? That’s gold. 6. Attribution Data In 2025, the buyer journey is messier than ever. People touch multiple platforms, devices, and messages before making a decision. Tracking attribution (first-touch, last-touch, or multi-touch) gives you a clearer picture of what’s driving conversions, so you can invest where it counts. Wrapping It Up Metrics aren’t just numbers, they’re stories. They tell you what’s working, where to pivot, and how to grow with intention. And while the digital landscape will keep evolving, the need for clarity and accountability isn’t going anywhere. So, if you’re still tracking “likes” and calling it a day, 2025 is your year to level up. Let the numbers lead. Your future self will thank you.

In today’s digital-first world, customers engage with brands across a wide range of platforms: social media, websites, mobile apps, emails, retail environments, and more. With so many touchpoints, keeping your brand consistent isn’t just helpful, it’s essential to building recognition and trust! Why Consistency Matters Brand consistency means presenting your business in a unified way across every channel. This includes your visuals (like logo, colors, and fonts), your messaging, your tone of voice, and the overall experience you deliver. Here’s why consistency is such a powerful tool: It builds trust. When customers encounter the same brand experience wherever they go, it signals professionalism and reliability. It boosts brand recognition. A cohesive brand look and voice makes it easier for customers to recognise and remember your business. It reinforces your messaging. A consistent brand message ensures your values and story come across clearly, no matter the platform. It improves performance. Unified branding increases the effectiveness of your campaigns and reduces confusion for your audience. Multi-Channel Does Not Mean Multiple Personalities A common mistake businesses make is changing their brand identity too much depending on the platform. While your content should adapt to the format of each channel, your brand personality should stay consistent. For example: A LinkedIn post might be more in-depth and educational. A Facebook post might be more community-focused and conversational. An Instagram post might be more laid back and visual. Each channel has its nuances, but your tone, values, and style should all reflect the same brand foundation. How to Stay Consistent Across Channels Create Brand Guidelines. These should define your tone of voice, logo usage, color palette, font choices, image style, and core messages. Share them widely across your biz and with any external partners. Use Templates. Build branded templates for emails, social posts, internal documents and ads. This ensures consistency even when multiple people contribute to content creation. Centralise Brand Assets. Keep all your visual and written brand assets in a shared, easy-to-access location. This helps prevent version mix-ups and maintains quality. Train Your Team. Whether someone is answering a customer email or writing a blog post, everyone who speaks for your brand should understand how to reflect its personality and message. Review Regularly. Audit your channels on a regular basis to make sure your brand is showing up consistently. Look for visual or messaging discrepancies and make updates where needed.

When you think of iconic brands like Nike, Apple, or Coca-Cola, what's the first thing that pops into your head? It’s probably their logo… and that’s no accident. A logo isn’t just a symbol; it’s the heartbeat of your brand identity. In the fast-paced world of branding, first impressions matter. Your logo is often the very first interaction someone has with your brand. It’s your opening handshake, your first "hey" (😉), your introduction to the world. In that split-second impression, people start forming opinions about who you are, what you stand for, and why you matter. More Than Just a Pretty Design A strong logo does more than just look good. It communicates your brand’s personality , values , and promise without needing a single word. Are you bold and adventurous? Sleek and sophisticated? Fun and friendly? Your logo can hint at all of that through simple choices in color, typography, and shape.

Omnichannel Marketing… Sounds fancy, right? But don’t let the buzzword intimidate or utterly confuse you—at its core, it’s all about giving your customers a smooth, seamless experience, no matter where or how they interact with your brand. Imagine this: You’re shopping online for a new pair of sneakers. You check out a brand’s website, get distracted (thanks, TikTok), then later see an Instagram ad from the same brand showing the exact shoes you almost bought. You click, add to cart, and boom—your phone pings with a 10% off code via SMS. You make the purchase and get a confirmation email. Everything felt connected, convenient, and kind of magical. That, my friend, is omnichannel marketing at work. So, What Is Omnichannel Marketing? Omnichannel marketing is the strategy of creating a consistent brand experience across multiple channels—digital, physical, and everything in between. Think websites, email, social media, in-store, mobile apps, SMS, carrier pigeons (okay, maybe not pigeons). The goal? Make the customer journey feel like one cohesive conversation, not a disjointed game of telephone. Omnichannel vs Multichannel: Not the Same Thing Let’s clear up a common confusion. Multichannel = You’re on multiple platforms (like Facebook, email, your website), but they don’t always talk to each other. Omnichannel = All your channels are integrated and working together like a well-rehearsed harmonious boy band. It’s the difference between playing a solo on six instruments at once (multichannel) versus conducting a harmonious symphony (omnichannel). Why It Works (a.k.a. Why You Should Care) Omnichannel marketing isn’t just trendy—it gets results. Brands with strong omnichannel strategies retain 89% of their customers. Those without? Just 33%. Ouch. The average order value is 13% higher for customers engaging across multiple channels. It boosts brand loyalty by making your customer feel like you get them. In short, it’s like dating your customers the right way. Remembering their preferences, showing up when they need you, and not ghosting them after the first interaction. What It Looks Like in Action Let’s say you run a boutique coffee brand. A customer browses your beans on mobile. Later, they see a retargeting ad on Instagram with a fun brewing tip. They click through to a blog post, subscribe to your newsletter, and receive a welcome email with a discount. They order online and choose to pick it up in-store. At pickup, your staff greets them by name and suggests a new roast based on their last order. This is omnichannel bliss. Every touchpoint is connected, every message relevant, every interaction personalized. ⚠️ The Secret Sauce: STRATEGY, Data, Tech & a Human Touch To pull this off, you’ll need: A solid strategic approach to your marketing A solid CRM system to track customer interactions Marketing automation tools (like HubSpot, Klaviyo, etc.) Analytics to understand what’s working and what’s not And most importantly: a customer-first mindset Because at the end of the day, omnichannel isn’t about being everywhere. It’s about being everywhere that matters, in a way that’s actually helpful. Final Curtain Closing Thoughts Omnichannel marketing isn’t just a nice-to-have—it’s becoming the standard. Customers expect brands to meet them where they are and make the experience seamless, intuitive, and maybe even fun. It’s not just for the hip cafes and clothing stores, it’s also for designed for builders, professional services, electricians etc, remember: consistency is king, personalization is queen, and customer experience is the whole royal court. Want help putting an omnichannel strategy together for your business? Drop our team a line, we love coffee and strategy, first ones on us!

Ethical marketing may seem like an oxymoron, but it doesn’t have to be! It’s 2025. Consumers are smarter than ever. They’re not just buying your product - they’re buying into your values. And the data backs it up: brands perceived as purposeful, or as having positive impact, have grown more than 2 times the rate of other brands. Why? Because people want connection, honesty and brands that walk the talk. Say goodbye to the days of flashy ads without substance. What is ethical marketing? Ethical marketing is all about prioritising honesty, transparency, responsibility and respect, and communicating this with your target audience or customers. Today’s consumers want to know where products have come from, how they’re made and what impact they have on people and the planet. They crave authenticity, and they’re willing to spend their money on brands that share their values. From commitment to sustainability to product transparency, ethical practices have a major mpact on purchase decisions. Enter transparency as a strategy With access to a world of information at their fingertips, transparency hasn’t just become a nice-to-have; it’s a must-have. Transparency in your marketing strategy builds trust, and trust builds loyalty. Transparency can look like sharing behind-the-scenes content, telling your brand’s story, creating spaces for two-way dialogue, or being honest about your company’s environmental or social efforts. Our top tips We know that building transparency into your marketing strategy can feel overwhelming, but it doesn’t have to be! Here’s our three tip tops for small and medium-sized enterprises on where to start: Start with a brand audit This can be a helpful exercise to identify your values and explore what you are already doing well and where you can improve. Be true to your values and commit to your purpose Every single thing piece of external communication should reflect your purpose and values. From social media posts to email campaigns, make sure all the information you share is grounded in truth. Be open about your process People love seeing the how. Whether it’s how your product is made or the people behind your business, humanise your brand and share insights into your journey. Want to bring more authenticity into your marketing? We help bold brands tell their stories with honesty, integrity and heart. Let’s chat.

You’ve crafted the perfect email. The subject line is witty, the design is sleek, and your CTA is chef’s kiss. You hit send, sit back, and… then what? Do you cross your fingers and hope for the best? Light a candle for good luck? Or maybe you forget you sent it at all? Stop doing all of that and start thinking about email campaign analytics and actually review them, it’ll change your whole email marketing strategy (I pinkie promise)! In this blog I want to break down the key metrics you should be tracking—without the tech jargon, just a good ol’ friendly chat. 1. Open Rate: Did They Even Show Up? Think of your email like a party invite. You send it out, but how many people actually open it? That’s your open rate—the percentage of recipients who clicked on your email. How to boost it? • A killer subject line (curiosity and personalisation go a long way) • Proper sender name (people open emails from humans, not robots) • Avoiding the spam folder (because what good is an invite if it lands in the trash?) 2. Click-Through Rate (CTR): Did They Take the Bait? Great! They opened your email. Now what? CTR measures how many people clicked on your links. It’s like checking how many party guests actually made it to the dance floor instead of just lurking by the snack table. How to boost it? • Engaging content (keep it clear, concise, and valuable) • A standout CTA (bold, obvious, and irresistible) • Mobile-friendly design (no one likes squinting at tiny buttons) 3. Conversion Rate: Did They Do the Thing? Clicks are great, but did they actually sign up, purchase, download, or click? That’s your conversion rate—the ultimate proof that your email is doing its job. How to boost it? • A seamless user journey (from email to landing page, make it smooth) • Persuasive copy (why should they act NOW?) • Social proof (testimonials, reviews, and success stories) 4. Bounce Rate: Oops, That Didn’t Work… If an email bounces, it means it never reached the recipient’s inbox. It’s like sending an invite to an address that doesn’t exist. There are two types of bounces: • Soft bounce: Temporary issues (like a full inbox) • Hard bounce: Permanent issues (like an invalid email) How to fix it? • Keep your email list clean and updated • Use double opt-in to ensure valid emails • Remove inactive subscribers 5. Unsubscribe Rate: The Party Poopers Nobody likes to see unsubscribes, but they’re part of the game. It’s like when guests leave early—it happens, but you want to make sure it’s not because of a bad DJ (or, in this case, annoying emails). How to reduce it? • Don’t spam people (send relevant, valuable content) • Let them control frequency (weekly vs. monthly options) • Personalise your emails (so they feel special, not spammed) 6. ROI: Is It All Worth It? At the end of the day, you want to know if your email efforts are paying off. Return on Investment (ROI) tells you if your campaigns are bringing in more money than they cost. How to improve it? • Test different strategies (A/B testing is your BFF) • Segment your audience (the right message for the right people) • Automate and personalise (efficiency + relevance = $$$) My final thoughts: Keep an Eye on the Numbers! I’m not great with numbers but analytics are critical, so pay attention! They tell a story. Analytics aren’t just fancy charts and percentages—they tell you exactly what’s working (and what’s flopping) - they don’t lie. Track these key metrics, tweak your strategy, and watch your email campaigns go from meh to magic (that was cringey but I had to, sorry!). Now, go forth and send emails that people actually want to open! P.S. If you need help crafting emails that get results, let’s chat. Your client's inbox deserves better.

AI is everywhere; your group chats, your work meetings, your dinner table debates. Everyone’s got an opinion, and most people have at least a surface level idea of what AI can do. But when it comes to design, is AI about to swoop in and steal the job of human designers? Let’s break it down. For startups and small businesses running on tight budgets, AI powered logo generators can seem like a lifesaver. Need a logo? Click a few buttons, and voilà! Instant brand identity (sort of). These tools provide a quick and budget friendly way to get a logo without immediately hiring a designer.

A brand’s legacy is one of its biggest strengths, built over years; sometimes even decades, of trust, recognition, and emotional connection with its audience. But as times change, so do design trends, customer expectations, and digital platforms. So, how can a legacy brand refresh its identity, especially its logo, without losing the elements that make it special? 1. Understand the Core Identity Before making any design changes, it’s important to figure out what parts of the brand’s identity are essential. Ask yourself: What are the must-keep elements that customers instantly recognise? What emotional connection does the audience have with the brand’s look? What historical significance does the logo carry? Gathering feedback through surveys, customer interviews, and brand audits can help pinpoint what should stay the same and what can be updated. 2. Keep Key Visual Elements A logo refresh should feel like an upgrade, not a total makeover. Look at keeping elements like: Colours: If the brand is known for a specific colour, keep it or tweak it slightly for a fresh look. Fonts: Updating typefaces to a modern style while keeping familiar characteristics can create continuity. Symbols: If there’s a well-known emblem in the logo, consider refining it rather than replacing it entirely. 3. Simplify and Streamline Many legacy brands go for subtle tweaks rather than drastic changes. Simplifying the design can help keep it modern and functional. That might mean: Making lines bolder for better visibility at any size. Removing outdated or cluttered design elements. Adjusting proportions to create a more balanced, aesthetically pleasing look. 4. Embrace Modern Design Principles While keeping the brand’s heritage intact, it’s also important to stay relevant. Consider these updates: Minimalism: A cleaner, more streamlined look makes the logo more versatile. Scalability: The logo should work just as well on a social media icon as it does on a billboard. Versatility: A design that looks great in both black-and-white and full colour increases usability across different mediums. 5. Test and Gather Feedback Once you have a modernised version of the logo, test it out. Share it with stakeholders, loyal customers, and focus groups to get their thoughts. A phased rollout can also help ease the transition and maintain brand trust. 6. Communicate the Evolution A logo update is a big deal, so make sure to communicate it effectively. Let people know: Why the redesign was necessary. What elements were kept to maintain the brand’s essence. How the brand’s core values remain the same. Refreshing a legacy brand’s logo is all about honouring its past while preparing for the future. The best approach is thoughtful refinement rather than a complete reinvention, ensuring customers still see the brand they know and love, just with a fresher, more modern feel. By striking the right balance, brands can successfully evolve while keeping their identity intact. After all, change is inevitable but staying true to who you are is priceless.

In the digital age, businesses are constantly vying for the attention of potential customers, and social media has long been a go-to platform for many. However, when it comes to driving consistent, high-quality results, email marketing stands out as the more powerful tool. Here are some key reasons why email marketing is essential for businesses, particularly when compared to social media. 1. You Own Your List (It’s YOURS!) Unlike social media platforms, where algorithms and third-party control dictate what your audience sees, with email marketing, you own your list. Building and maintaining an email list means you have direct access to your audience without being at the mercy of changing platform rules. This control gives you the ability to communicate with subscribers on your terms, ensuring that your message reaches them consistently. 2. Higher Conversion Rates (You’re talking direct!) Studies consistently show that email marketing boasts higher conversion rates compared to social media. This is because emails are sent directly to your audience’s inbox, making them more personal and less likely to be ignored in the crowded social media feed. When done right, email campaigns can encourage direct action, such as making a purchase, signing up for an event, or engaging with content, leading to a more tangible return on investment. 3. Personalised Customer Journeys With email marketing, you can craft highly personalized experiences for your subscribers. By segmenting your list and tailoring content based on user behavior, interests, and preferences, you can guide prospects through a more personalized journey. This level of customization is harder to achieve on social media, where you’re often addressing a broad audience with varying interests. 4. Valuable Data Insights Email marketing provides detailed analytics, such as open rates, click-through rates, and conversions, which allow businesses to continuously refine and optimize their strategies. This data is invaluable in understanding customer behavior and improving future campaigns, giving you more control over your marketing efforts than what social media platforms typically offer. In conclusion, email marketing provides a level of ownership, personalization, and data-driven insights that social media simply can’t match. By investing in email marketing, businesses can ensure they reach their customers more effectively and efficiently - we love that!  Ready to discuss an email marketing strategy for your biz? Just say Hey.