About Us

When you work with Hey Marketing you get access to a powerhouse of creatives, not just one creative.  Our creative team is perfectly positioned in each role, for example, we don’t expect our graphic designer to be good at writing long copy, just like you wouldn’t expect your accountant to draw a painting for you (although we’re curious of the outcome!).


We know what our creative skillsets are and we play to our strengths. You’ll be sure to get the best of each of our team members as we work on your project. 


By embracing your vision and investing all our passion and expertise, we go beyond the good ole’ average joe agency and we make sure your brand is set up for success in every way possible.


It’s easy for us because we genuinely love what we do, who we work with and we’re skilled at it.

THE CREATIVE CREW

Meet the team


Meet the Creative Powerhouse

Our driving force behind the scenes is the passionate and dedicated individuals on our team, all ready to reject average and take your brand to the next level.

Madeleine Riehl

Mads, Maddie, Maddog


Hey Director

Founder and Director of Hey Marketing. Maddie has a passion for all things STRATEGIC digital marketing. She began her career in Marketing in 2013. From there she completed her studies in Marketing and further developed her skills and knowledge base in real life experience of being in-house and another local agency. Maddie wanted to create a marketing agency where things are done a little differently - and so Hey Marketing was born!

Hannah Cook

Han, Cookie, Chef


Account Manager & Business Development Manager


Hannah is a passionate marketing, brand communications and PR professional with five years of experience in the industry. She holds a Bachelor of Communication (Advertising, PR and Marketing from QUT. Hannah has worked on major government and private sector projects, and most recently internationally, as the Marketing and Communications Manager of The Royal Ballet School in London.)

Adam McGhee

McGhee, Ads, Pommy


Digital Specialist


Adam is a detail oriented creative fresh from the UK. With almost 5 years' experience working within fashion & retail marketing over in London, Adam has previously collaborated with some of the biggest brands in Europe working on all things copywriting, campaign execution, organic social management, paid advertising, global launch activations, email flows, affiliate marketing, e-commerce merchandising & more.

Zoe Vagg

Zo, Zee Zee


Graphic Designer


Zoe is all about creating meaningful connections between brands and their audiences through beautiful, functional design. From her early agency days in Toowoomba to diving into in-house roles in Brisbane (and back to agency life again!), Zoe has worked across everything from logos and packaging to websites and digital campaigns. She comes to this roll with a Bachelor of Design, majoring in Visual Communications and thrives on collaboration, loves a good brand refresh, and believes great design should not only look amazing, but work hard too.

Josh Somerfield

JoshUA, J-dawg


Hey Media Director


Josh is obsessed with all things business and media. Throughout high school, he studied multiple media subjects that led to a love for anything photo and video related, then in 2022, he completed a Diploma of Business to accelerate the opportunity and dream of owning and operating a successful and sustainable business. 

Max Smith

Maximus, Maximillion


Hey Media Director


Max has always had a passion for creating and innovating, this ranges from videos to business strategy. Max completed a Certificate III in Media & Technology in 2022 while working as a videographer, equipping him with both technical and real-world problem-solving skills. 

Beniah Larsen

Ben, Benya


Videographer


Beniah is a natural problem solver and creative, with a skillset ranging from animation to videography and special FX. In 2024, Beniah completed a Certificate III in Screen and Media whilst working as a videographer for over two and a half years. This allowed him to gain experience and knowledge in all aspects of media and overall growing his passion for the industry.

Not your traditional agency.

We don’t offer cookie cutter moulds, we don’t believe one-size fits all and not every marketing and media trick is right for every brand.


Every brand we build, and every story we tell is intentionally created, not only in the way it looks and feels but also in the way it functions.


Skilled creatives that know they are better together.


Our driving force behind the scenes is the passionate and dedicated individuals on our team, all ready to reject average and take your brand to the next level. 


Our creative team is perfectly positioned in each role, we don’t expect our graphic designer to be good at writing long copy, just like you wouldn’t expect your accountant to draw a painting for you (although we’re curious of the outcome). We know what our creative skill sets are and we play to our strengths. You’ll be sure to get the best of each of our team members as we work on your project. 


By embracing your vision and investing all our passion and expertise, we go beyond the good ole’ average joe agency and we make sure your brand is set up for success in every way possible.


It’s easy for us because we genuinely love what we do, who we work with and we’re skilled at it.