2025 has been one of our most memorable years to date and I think it’ll go down as one I remember for many years to come. Why? I’m so glad you asked… it’s been equally incredible with growth and extremely challenging. 

We have expanded our team not just to handle the current workload but to push our creativity to the next level. Our new team members are incredibly talented and skilled people who bring a fresh perspective to Hey. One that I felt was much needed, some may say a revival! They’ve experts in their field and have really taken our campaigns bigger, bolder and more creative than I could have ever imagined.

There were standout moments that defined this year for me, they include (if you dare to know):

• Hosting our second team retreat in the Gold Coast Hinterland
• Moving into our brand new renovated Hey HQ on Raff Street in Toowoomba
• Growing the team with incredible new talent joining us from overseas
• Bringing the city to life with marketing activations
• Watching our creative campaigns and websites hit new heights
• Seeing brands get a fresh new lease on life through some clever and very creative rebrands
• Handling a large scale state campaign for local council & state Government around Waste & Recycling - bringing creativity to make a seemingly boring topic interesting!
• Hannah got engaged! 💍
• Josh got engaged and then got married!
• Welcoming baby Walter Riehl into the world.
  

We are setting a new benchmark for our creativity and execution standards moving forward. I believe the team has absolutely nailed the value we pinned for this year : “be bold and push creative limits”.

Josh, Max, Greg and I want to say a huge thank you to everyone, team and clients who helped us be bold and push creative limits in 2025. We feel so blessed to have worked with over 140 different brands in 2025 alone from Toowoomba, interstate and overseas.

If we thought 2025 was big then I cannot wait to show you what we’re intentionally & strategically lining up for 2026! Watch this space. 

Signing off - Maddie Riehl & the Hey team

About the Author of this blog:

Maddie Riehl

Founder and Director of Hey Marketing. Maddie has a passion for all things digital marketing.

She began her career in marketing in 2013. From there she completed a Cert IV in marketing and further developed her skills and knowledge base.

After seeing some flaws in other agency offerings, Maddie wanted to create a marketing agency where things are done a little differently - and so Hey Marketing was born!