Thinking of running a Black Friday or Cyber Monday email blitz but worried your messages will get lost in the noise? That’s a very fair and real concern.

But if you’re going to play along with BF & CM here’s a little go-to cheat sheet from us to you.

Warm Them Up Early

Don’t wait until the week of. Start teasing your offers weeks ahead. Send sneak peeks, early-access invites, or countdowns to build anticipation and prime your list for action.

Segment Smartly

One size doesn’t fit all. Use behaviour, purchase history, or customer value to segment your list. Reward loyal customers with VIP access, treat cart abandoners differently, and tailor offers based on what your segments care about.

Diversify Your Offers

Don’t just stick to one type of discount. Mix it up with bundles, buy one get one, freebies, or free shipping. Sometimes perceived value, like a gift or bundle, outperforms a straight discount.

Make Scarcity Work For You

Flash sales, quantity limits, or time-limited deals spark urgency. Use countdown timers, low-stock alerts, or “only a few left” messaging to push people to act.

Tell A Story

If offering steep discounts isn’t viable, tell a story. Share your brand’s journey, product inspiration, or customer stories to create emotional pull, especially when discounts are limited.

Reward Your Top Customers

Make your best buyers feel special. Give them early access, exclusive offers, or sneak-peek emails before you open sales to everyone else.

Keep Your Emails Clean & Bold

Your email needs to be scannable in a sea of promotions. Use strong imagery, short but clear copy, and visible calls to action. Include animation only if it enhances the message.

Use Dynamic Content

Trigger urgency with live elements like countdown clocks or low-stock messages. Personalised content such as product recommendations from past purchases can help drive clicks.

Show Off A Little

Include reviews, testimonials, or trust signals in your emails to reduce hesitation and enhance credibility.

Craft Subject Lines That Cut Through

Your subject line must grab attention fast. Use intrigue, urgency, and relevance to the offer to stand out in crowded inboxes.

Time It Right

During Black Friday and Cyber Monday, inboxes are overflowing. To cut through the noise, experiment with sending your emails at less common times. Early mornings, late evenings, or even weekends can help your campaigns land when competition is lower and visibility is higher.

Pick Your Audience

It’s also worth being strategic about who you send to. Instead of blasting your entire database, focus on the subscribers who are actually engaging with your emails.

Clean Your List Before The Big Push

Remove unengaged contacts ahead of time. It improves deliverability and reduces the risk of hitting spam filters during heavy sending periods.

Multi Channel It!!! Don't Rely Only On Email

Combine your emails with SMS, push notifications, or social media to maximise reach. Multiple touchpoints help when inboxes are overloaded.

Follow Up After The Sale

Once Cyber Monday ends, don’t stop communicating. Send thank-you messages, request reviews, promote related products, or start a welcome journey for new customers to keep them engaged.

Want A Little More Help?

Sign up with your email below for a free Klaviyo audit on your account & find out how to get the most out of your email marketing this Black Friday & Cyber Monday. Only 3 spots available in first week of November 🏃🏻🏃🏼‍♀️



About the Author of this blog:

Adam McGhee

Adam is a detail oriented creative fresh from the UK. With almost 5 years' experience working within fashion & retail marketing over in London, Adam has previously collaborated with some of the biggest brands in Europe working on all things copywriting, campaign execution, organic social management, paid advertising, global launch activations, email flows, affiliate marketing, e-commerce merchandising & more.