Black Friday isn’t just for big-box retailers and eCommerce giants. Professional services and small businesses absolutely can (and should!) get involved in BFCM — you just have to get a little creative with what you’re offering and how you promote it. Here’s how:

1. Package your services like products

Create limited-time service bundles or discounted packages that feel “Black Friday-worthy.”

Examples:

• Accountants: End-of-year tax check + business health review
• Photographers: Mini shoot sessions with a BFCM discount
• Consultants/Coaches: 3-session packages at 20% off

Make it time-bound. Make it feel exclusive. Slap a countdown timer on it and boom — instant urgency.

2. Offer Giftable Options

Turn your service into a gift someone can give.

• Gift vouchers for your service
• “Book now, use later” offers for the holidays or new year
• Group discounts (e.g. buy a branding session, get a free strategy call for a friend)

People love buying experiences, not just things.

3. Run a ‘VIP-Only’ Promotion

Instead of going wide, go deep. Offer an exclusive deal to your best clients, email list, or followers.

E.g. “We don’t usually do discounts, but here’s 25% off our most popular service for 24 hours — just for our email fam.”

It feels personal and builds loyalty.

4. Create Urgency Without Slashing Prices

If you don’t want to discount heavily, add value instead:

• Bonus inclusions (free consultation, template, review session)
• Extended support
• Upgrade to premium service for the base price
• You still ride the BFCM wave, without undercutting your worth.

5. Lean into Social & Email

People expect BFCM emails and posts — so don’t sit this one out!

• Build anticipation: “Coming soon…”
• Share sneak peeks and behind-the-scenes prep
• Use countdowns, urgency-based subject lines, and fun social reels
• This is your chance to remind people you exist and you’re offering something special.

6.Partner with Other Local Business Legends

Join forces with complementary businesses to create a BFCM bundle.

• A beauty therapist + pilates studio “Glow & Flow” package
• A dog groomer + pet photographer special
• It increases reach and makes it more exciting for your customers.

You don’t need a warehouse of TVs or a Shopify store to join BFCM.

You just need a great offer, a smart angle, some creative execution (that’s where we come in!) and a way to get it in front of the right people (also where we come in!).

Your service is valuable, BFCM is your excuse to shout about it. Loudly.

Let’s start a conversation around what your brand really needs and get strategic together.

About the Author of this blog:

Maddie Riehl

Founder and Director of Hey Marketing. Maddie has a passion for all things digital marketing.

She began her career in marketing in 2013. From there she completed a Cert IV in marketing and further developed her skills and knowledge base.

After seeing some flaws in other agency offerings, Maddie wanted to create a marketing agency where things are done a little differently - and so Hey Marketing was born!