To create a fun online community of dog and cat lovers - who also love feeding FRESH!
THE BRIEF
To develop and deliver, in partnership with Toowoomba Regional Council and the Queensland Government, a targetedbehaviour change campaignaimed at reducing contamination in kerbside general waste bins across the Toowoomba Region.
For this project, the challenge was in rebranding an established product to attract new audiences, while ensuring that current users feel connected. The results were outstanding.