Freedom Lifestyle and Fitness

Freedom Lifestyle and Fitness

The Brief:


This project included:

  • Content Creation
  • Social Media Management
  • EDMS
  • Ads
  • Signage
  • Banners
  • Menu Design 

Content Creation:

Creating professional video & video content on a regular basis, in the gym. This content is then used on multiple platforms with multiple executions.


Assisting also with content creation to promote offers and challenges in addition to new content on a monthly basis.



  • Woman exercising on a blue stability ball in a gym, holding a plank position.

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  • Three colorful hanging wrist straps in turquoise, yellow, and black on a person’s arm

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  • Woman doing push-ups while a coach crouches nearby in a gym with other people in the background

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  • Two people doing overhead barbell lifts in a gym, one facing away in the foreground.

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  • Open spiral planner with pen, pink glasses, and dried flowers on a white desk

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  • Person on a black yoga mat holding a phone beside dumbbells and an exercise wheel on a wooden floor

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  • Person reclining on a gray couch, reading a notebook in a bright living room with plants and wall art.

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  • Person stirring coffee on a sunlit white table with a spoon, viewed from above

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  • Person doing dumbbell chest press on a bench while a trainer assists in a gym.

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  • Two women exercising in a gym, one stepping on a platform while talking with the other

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Mint green spiral notebook on a matching box, held in a hand against a blurred indoor background.
Woman doing TRX rows in a gym with barbells on the floor
Green and gold balloon display beside a “Live with Purpose” sign and gold number 2 on a staircase landing
Two people talking at a table, reviewing paperwork with a blue pen in hand.
Two colorful smoothies, purple and beige, with green straws on a woven placemat in front of flowers
Instagram-style profile grid on a phone screen showing fitness and lifestyle posts in teal and black tones

Social Media:

Through a mix of video, photo and graphics content we have been able to create a clean and professional social media feed across multiple platforms. These platforms include, Instagram, Facebook, Pinterest, LinkedIn and Youtube.


To create an extension of the authenticity of Freedom Lifestyle and Fitness, using actual gym members when capturing content allows for audiences to see what it is like inside Freedom Lifestyle and Fitness.

Check it out here
Monthly Motivation graphic with a smiling woman, teal background, and The Impact Of Mindset text

EDMS:

Talking about educational topics to help members to continue their fitness journey, EDMs have allowed the opportunity to take the relationship with members to another level.


Created on a regular basis, a mix of promotional and educational EDMs allow ensuring members are able to stay up-to-date with all things Freedom. The email campaigns also relate back to the overall digital strategy.

Black curved logo shape on a white background


Have had a terrific experience working with Hey Marketing. I value their professional and detailed advice, how they understand our industry and marketing, and ensure great quality of content produced.


Smiling athlete in a black sports bra on a white background

Nicole Carlile

Founder and Owner - Freedom Lifestyle and Fitness