FOUR DAUGHTERS

The Brief:

Capture the heart, soul and story of Four Daughters and tell it to their audience across Australia via various digital mediums. Create a retail sales campaign and help them execute the messaging consistently, including training so that they can understand the platforms better.


This project included:

  • Social Media Management 
  • Campaign Planning
  • Digital Strategy
  • EDM's
  • Content Creation
  • EOM Reporting
  • Social Media Training.


Content Creation

Creating content to be used across multiple distribution channels including, social media, email campaigns and their website.


Achieved through a professional photography session of the products.

Pink box labeled “150 DAY PREMIUM BLACK ANGUS” with two black panels showing white cow logos and text
  • Pink premium black Angus beef packaging box with black label and white cow icons.

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  • Hands in blue gloves holding a pink-and-black striped food package against a white background

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  • Vacuum-sealed packages of raw meat with pink labels on a store shelf

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  • Packaged meat cuts and sausages with pink and black premium Angus boxes on a white background

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  • Packaged raw meat cuts in clear plastic with pink labels on a market display

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  • Assorted packaged meats on wooden cutting boards against a white background

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  • Person carrying two pink and black storage boxes with hand holes

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Three pink-and-white brochure pages with a group photo of people outdoors and text blocks.

Email Marketing Campaigns


Instagram profile grid on a phone screen with colorful travel and food posts

Social Media

Following a predetermined campaign schedule, a mix of content curated by Hey Marketing & the client has been utilised across multiple channels.


Showcasing to the audience insight about farm life while also educating them on the processes which the business has in regards to running a farm, animal welfare and business operations, gives audiences a real insight into the brand


CHECK IT OUT FOR YOURSELF!

Social Media Ads

To help support the sales of their product, we worked with the client to develop an social media ad schedule and implemented it. Basing the ad content off delivery dates, sale numbers etc, we optimised the ads to help reach targets the client had set.