Let’s face it: your brand voice is your secret weapon. In a sea of sameness, it’s the thing people remember. Nail it, and you’ll build trust, drive recognition, and cut through the noise. Here’s how to do it—no fluff, just focused strategy.
1. Know Your Brand’s Core Personality
Before you craft tone and style, define who you are as a brand. Ask yourself:
- What do we stand for? (values, mission, bold beliefs)
- What’s our archetype? (entertainer, everyman, philosopher? Unsure… we need to do a 1-on-1 strategy session and yes that was a shameless plug)
- How do we make people feel? (empowered, curious, reassured?)
Be brutally honest when answering the above, you’re building relationships and raving fans through crafting a memorable brand.
2. Define Clear Tone Guidelines
Your voice must stay consistent across platforms, even if the style adapts - tone never changes.
HOT TIP:
A brand’s voice is your brand's personality—an unchanging, distinctive identity that reflects its values, character, and mission across all channels. Think of it as the brand’s accent or DNA. In contrast, tone adjusts that voice’s emotional delivery to fit different contexts—be it playful in social media, serious in a customer apology, or upbeat in a product announcement
3. Use “Tell Me Without Telling Me” Messaging
Let the audience feel your brand. Say you’re bold—then lead with bold visuals or statements. Want trusted expert status? Use client case studies or data to back it up. Evoke emotion, don’t state it.
4. Centralise & Audit Regularly
Storing brand assets and tone rules in one accessible, shared space stops misfires of off sounding collateral going out in the world. Use templates for email, social, blog—keep that voice consistent. And yes, audit: review content quarterly to catch tone drift and patch any mismatches. - Another shameless plug here, we can audit your collateral for you to help align your messaging.
5. Train Your Team On The (Brand) Tone
Your brand voice isn’t just for marketing—it’s for everyone who speaks for you. Whether chatting with customers or writing a blog post, everyone should know:
- Key brand traits (e.g., “we’re friendly experts, never buzzwordy”)
- A handful of approved phrases or shorthand
- How to pivot tone based on channel, with brand personality anchored
(HOT TIP: training isn’t a once‑off—it’s ongoing culture-building.)
Bottom Line______
A memorable brand voice is more than a slogan, it’s the consistent, strategic expression of your personality across channels. It builds trust, recognition, and, yes, revenue. Keep it defined, centralised, emotion-driven, and measured.
Be bold. Be clear. Be you.
That’s how you stand out when the market is crowded and LOUD.
About the Author of this blog:
Maddie Riehl
Founder and Director of Hey Marketing. Maddie has a passion for all things digital marketing.
She began her career in marketing in 2013. From there she completed a Cert IV in marketing and further developed her skills and knowledge base.
After seeing some flaws in other agency offerings, Maddie wanted to create a marketing agency where things are done a little differently - and so Hey Marketing was born!
