About Us

When you work with Hey Marketing you get access to a powerhouse of creatives, not just one creative.  Our creative team is perfectly positioned in each role, for example, we don’t expect our graphic designer to be good at writing long copy, just like you wouldn’t expect your accountant to draw a painting for you (although we’re curious of the outcome!).


We know what our creative skillsets are and we play to our strengths. You’ll be sure to get the best of each of our team members as we work on your project. 


By embracing your vision and investing all our passion and expertise, we go beyond the good ole’ average joe agency and we make sure your brand is set up for success in every way possible.


It’s easy for us because we genuinely love what we do, who we work with and we’re skilled at it.

THE CREATIVE CREW

Meet the team


Meet the Creative Powerhouse

Our driving force behind the scenes is the passionate and dedicated individuals on our team, all ready to reject average and take your brand to the next level.

Smiling blonde woman in a beige blouse standing against a white background with a blue semicircle behind her

Madeleine Riehl


Hey Director

Founder and Director of Hey Marketing. Maddie has a passion for all things STRATEGIC digital marketing. She began her career in Marketing in 2013. From there she completed her studies in Marketing and further developed her skills and knowledge base in real life experience of being in-house and another local agency. Maddie wanted to create a marketing agency where things are done a little differently - and so Hey Marketing was born!

Smiling person in a pink blazer over a white top, standing against a blue background.

Chloe Whatman


Account Manager & Business Development Manager


Chloe leads with heart, integrity and a genuine love for helping people. With over five years of experience across the industry, from an intern through to agency operations manager, she's built a reputation for strong communication, connection and getting things done. She holds a Bachelor of Marketing and Communications, bringing together the perfect balance of strategy and creativity. Warm, enthusiastic and growth-minded, she's here to help good people do great things.

Woman in a light blue blouse smiling against a white background with a blue triangle accent

Sheree Gillies


Account Manager


Sheree is a brand & marketing strategist who loves helping businesses find their voice and dream a little bigger. With 10 years’ experience across a variety of industries, she brings a thoughtful mix of strategy, storytelling and commercial thinking to the table. Holding a Bachelor of Business (Marketing), Sheree has worked across both agency and in-house roles, leading brand, digital and campaign projects from concept through to launch. She thrives on uncovering what makes a business unique and shaping brands with soul, clarity and personality.

Smiling woman in a white sleeveless top and olive pants against a blue geometric background

Zoe Vagg


Graphic Designer


Zoe is all about creating meaningful connections between brands and their audiences through beautiful, functional design. From her early agency days in Toowoomba to diving into in-house roles in Brisbane (and back to agency life again!), Zoe has worked across everything from logos and packaging to websites and digital campaigns. She comes to this roll with a Bachelor of Design, majoring in Visual Communications and thrives on collaboration, loves a good brand refresh, and believes great design should not only look amazing, but work hard too.

Smiling woman in a white blouse standing against a plain background

Berit Johnson


Graphic Designer & Digital Marketing Coordinator


Berit's a fan for all things creative. Lucky for us, her curiosity has led her to several diverse (and sometimes obscure) crafts on her path to Hey. From graphic & web design, to glass blowing, photo, video, and facial sculpture, she brings her toolbox full of wonder to every project she gets her hands on. Joining us from the cold Canadian prairies, she brings over 5 years experience in the Retail & Fashion space and a Bachelors Degree in Commerce - Marketing. Berit's approach to her work is always rooted in impact, with a rock-solid focus on the dimensions, delight, and wit that make brands stick.

Smiling person in a white shirt with arms crossed, standing against a white background with an orange arc.

Josh Somerfield


Hey Media Director


Josh is obsessed with all things business and media. Throughout high school, he studied multiple media subjects that led to a love for anything photo and video related, then in 2022, he completed a Diploma of Business to accelerate the opportunity and dream of owning and operating a successful and sustainable business. 

Smiling person in a white T-shirt with arms crossed in front of an orange circle background

Sampson Martin


Media Creative


Sampson is a true embodiment of creativity.From his passion and expertise in film photography, to his love for creating things that no one else has (physical and visual), to now taking on videography and filmmaking, his technical skills are second to none. Pair that with a creative mind and 10 years of camera experience, Sampson is a rare find.


Smiling young man with arms crossed, wearing a white shirt against a dark background with an orange shape below.

Beniah Larsen


Videographer


Beniah is a natural problem solver and creative, with a skillset ranging from animation to videography and special FX. In 2024, Beniah completed a Certificate III in Screen and Media whilst working as a videographer for over two and a half years. This allowed him to gain experience and knowledge in all aspects of media and overall growing his passion for the industry.

Not your traditional agency.

We don’t offer cookie cutter moulds, we don’t believe one-size fits all and not every marketing and media trick is right for every brand.


Every brand we build, and every story we tell is intentionally created, not only in the way it looks and feels but also in the way it functions.


Skilled creatives that know they are better together.


Our driving force behind the scenes is the passionate and dedicated individuals on our team, all ready to reject average and take your brand to the next level. 


Our creative team is perfectly positioned in each role, we don’t expect our graphic designer to be good at writing long copy, just like you wouldn’t expect your accountant to draw a painting for you (although we’re curious of the outcome). We know what our creative skill sets are and we play to our strengths. You’ll be sure to get the best of each of our team members as we work on your project. 


By embracing your vision and investing all our passion and expertise, we go beyond the good ole’ average joe agency and we make sure your brand is set up for success in every way possible.


It’s easy for us because we genuinely love what we do, who we work with and we’re skilled at it.